[Ugly] Origin[al] Story
Ugly Original (by Jae Kim) was a brand/pop-up store based in Brooklyn, New York, active from 2007 to 2011. Using a modified 1960s tricycle as a mobile clothing store, the brand roamed the city, bringing its unique style to various urban locations. Now in 2024, Ugly Original has returned online with limited edition prints and merch availble for purchase!
The video is a documentary capturing the creation process of the tricycle and was produced as part of Jae Kim’s solo exhibition, “Long Story Short,” held in Seoul, Korea, in 2024.
Video edited by: Lindsey Allen